In this digital age, having a strong online presence is vital to attract new employees and clients. However, with a few simple tools, any residential or commercial electrical contractor can quickly and easily set up a website. They can also create advertisements and build an online brand. Digital marketing is now accessible to the masses.

Even with a proper website, social media profiles, and company listings, it can be difficult to be noticed online. This is where search engine optimization (SEO) comes in. This is a method of making your website appear in the top search results for a given search term. For example, if a user searches for “electrical companies in [your city]”, SEO will ensure that your website appears in the top results.

This can be a complicated process, so SEO experts exist that can handle this task for a fee. Otherwise, an active social media presence will boost your SEO, as Google and other search engines are able to gather and combine data from all over the internet. The larger your online presence, the more likely it is that your company will appear in the top results.

Digital marketing can be simultaneously simple and complex, but with these recommendations, any contractor can start building an online reputation. There are a variety of options to suit any size company. With the right ideas and good management, you can drive traffic, clients, and good employees to your business.

Once you have decided on using prefabs, the best approach starts with an honest assessment of available skills, facilities and tools. In addition, the contractor will have to decide on whether to carry out the prefab work in-house. Other options include a third party’s workshop.

If lacking in the required skills or other requirements, the contractor will have to either train or hire the right staff and acquire all the tools for implementing the project to completion. All these costs will affect profitability and should be considered.

Clear communication before and during the construction phase is essential for the success of prefabrication. The contractor should coordinate with building owner, suppliers, partners and contractors in other fields.  This ensures a smooth project flow. It should be simple to make adjustments as needed.

For the prefab process to succeed, the contractor should pay attention to the following:

As part of our series on pop culture from 15 years ago – a continuing celebration of our 15th anniversary as Pegasus Lighting – here are 15 moments from March 1999 you may remember. Monica Lewinsky’s book on her affair with Bill Clinton goes on sale; the Dow Jones average beats 1000 for the first time; and The Matrix is released. Ah, the sweet 90s. Where were you?

1. Jar Jar Annoys Basically Everyone

At the Golden Raspberry Awards, better known as the Razzies, the award for Worst Supporting Actor went to Ahmed Best, who voiced the character Jar Jar Binks in STAR WARS: EPISODE 1, THE PHANTOM MENACE. Poor Jar Jar, you-sa not much appreciated by STAR WARS fans.

2. The Worst Picture of the Year

The Roth 401(k) combined elements of the Roth IRA and the traditional 401(k). In a traditional 401(k), you contribute income without paying taxes on it. You then pay taxes on the funds when you withdraw them during retirement. With the Roth 401(k), however, you pay the taxes upfront so that you can withdrawal funds tax-free during retirement.

 5. The Melissa Worm Attacks the Internet

At the end of March 1999, the Dow Jones Industrial Average closed above the 10,000 mark at 10,006.78. This was unprecedented! People made “DOW 10,000” hats and celebrated. In hindsight, people wonder whether that day represented the peak of our economy’s health up to that point or the peak of market excess that was responsible for the economic instability of the 2000s.

7. You Are the One, Neo

Legendary film director Steven Spielberg was once again named Best Director at the Academy Awards for SAVING PRIVATE RYAN. In fact, the director of early 80s movies like E.T. was on a real tear, just coming off of the JURASSIC PARK series and SCHINDLER’S LIST. He continues to direct great movies today.

9. Roberto Begnigni Is Exuberant 

Roberto Benigni won Best Actor for his role in LIFE IS BEAUTIFUL at the 1999 Academy Awards. His reaction immediately became more popular that the movie itself. I’ll have a glass of whatever he’s drinking!

10. Gwyneth Wins Best Actress

SHAKESPEARE IN LOVE was the most awarded film of the night of the Academy Awards. Perhaps the most touching award acceptance, though, was Gwyneth Paltrow’s. Try to watch her acceptance speech without getting teary. I dare you.

11. Lewinsky Tells All

In March, 1999, The Supreme Court of the United States upheld the murder convictions of Timothy McVeigh for the Oklahoma City bombing, which left too many dead and wounded to even go into detail here. It was a tragic and totally unnecessary crime, and the Supreme Court decision echoed the feelings of many Americans.

14. Stanley Leaves Us

On the day after we lost Stanley Kubrick, we lost another beloved American hero, the legendary baseball player Joe DiMaggio. His death was caused by lung cancer. He was 84 and sure saw America from an interesting point of view. The loss of this former star was felt all over the nation.

It’s fun to think back to these moments in the popular culture of 1999, even though not everything that happened was happy. Most of us lived through all these events and remember them well. Come back next month to see what we resurrect next.

Tangled wires are a pain in the neck. That's true whether you're managing multiple devices at your computer desk, trying to find space at a cluttered kitchen counter or juggling power tools at your workbench. One way to bring order to chaos is to create an overhead power strip, a project you can DIY with some very simple electrical work. Read on for some tips to get started.

A Simple Solution for Your Electrical Work

To create the most basic version of an overhead power strip, all you really need is a piece of wood, some screws, and a mountable power strip (look for one that has slots for screw heads in the bottom). For added convenience, a plastic raceway or access to a router tool will be helpful to secure the power strip's cord to the wood.

The first step, in that case, is to either use the router to cut a slot in the wood that can hold the cord, or attach the raceway to the wood for the same purpose. Make sure you leave room to attach the power strip itself, and there is enough cord left at the other end to reach the nearest outlet.

Securely Installing the Strip

Next, measure how far apart the screw slots are on the back of the power strip, and mark the distance out on the wood. Install appropriately-sized screws at the marked spots, leaving some clearance under the screw head so the power strip can easily slide on and off. Test out the setup and make sure that the strip fits and can hang securely upside down – if it's loose, you may have to adjust some of the screws.

Finally, you need to decide how to mount your overhead power strip. Options include hanging it under a kitchen cabinet or shelf on the workbench, affixing it to a wall, or using a post to hang it closer to the center of a room. Remember, this power strip is for your convenience, so you want to position it where it will be most useful.

Customize the Power Strip to Your Convenience

Of course, once you get the idea for how to hang a power strip, you can then customize it to your liking – for example, putting a hinge on the end allows you to swing it back against the wall when you aren't using it. You can also branch out with many of the modern, innovative power strip models on the market to customize your workspace even further.

For help keeping your cords in order, or assistance with any other electrical work, contact an expert electrician today.