Phil Neal, originally from Massachusetts is Custom Electrical Services new construction manager.  Phil has a variety of responsibilities including overseeing installations, scheduling, and quality control.  Phil is a very experienced electrician in areas such as residential electrical, commercial electrical, service and repair and has received his certification as a licensed Journeyman electrician.

Phil is a 4 year veteran of the U.S. Navy and a 4 year veteran of the United States Marine Corps.  Phil has been deployed to Iraq and has traveled the globe throughout is military career.  He has a wife Deanna a son and twin girls.  With his free time Phil enjoys spending time with his family and taking his kids to the park.

Thank you Phil for your service and being such a critical park of Custom Electrical Services!

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Proper lighting and positioning is a major factor in enhancing your brand image, building a customer base and increasing the sales of your retail store. A well-designed store is bound to generate higher sales than the one with an ordinary interior.

Shoppers these days are more knowledgeable and opinionated than ever before. There is a need for retailers to equip themselves with the right skills and tools to attract their attention and make shopping a memorable experience for them.

Upgrading the lights and positioning is one of the easiest ways to restore and enhance your store’s appeal, thereby making an impact on the sales.

The Retail Welcome

Your store’s exteriors and lighting systems are vital. This is the place making way to the store entrance. If your store is inside a shopping mall, then you might spend more on ads, signage and billboards, or else lighting should be the focus.

The proper outdoor lighting. Mostly, we tend to focus on name boards which are aesthetically designed with spotlights. But outside area should never be ignored.

The entrance of the store makes an emotional connection with a shopper. That’s where you showcase your products. Proper lighting and correct positioning can make all the difference here. Even an ordinary product can be made to look good when the lighting is spot on. This persuades the people who don’t intend to shop in the first place, enter your store.

Good lighting designers would strongly suggest using a variety of lighting intensities, colors, fixtures and placements to craft an impressive entrance.

Product Lighting

Right lighting at various areas within a retail store increases shoppers’ engagement with the products. Different lighting caters to different products which could be dissimilar in shape, size, texture, pattern and color.

The lighting needs to be in tune with the products that your brand sells, so at the time of testing, customers can closely experience the appearance and usefulness of the products they want to purchase. For example in a clothing store, the color of lighting often makes a garment look different in terms of shade and tone.

Lighting for walls and decorative stuff in your store should never take precedence over product lighting. You are there to sell your products and not murals or ceilings. A retail store for interior items is an exception.

Light boxes can enhance the appearance of your top products and special items. Since shoppers are naturally drawn to striking and unique displays, these items gain instant visibility. This makes it a great opportunity to showcase the best sellers, higher margin items, or even items you simply wish to sell faster.

Lighting the Fitting Rooms

Proper illumination within the fitting or trial rooms ensures an easy selection and product check for shoppers.

Make sure that the colors, quality, and fit are clearly visible. Smart lighting with careful use of mirrors and cabinets makes a product look better when tried on.

Customer Experience is Paramount – Some Tips

Right lighting and positioning is only one of the parameters among others that define sales strategies but mostly, it is overlooked by retailers.

Store owners and retailers must find out a way to measure if the store lighting is making an impact to their footfalls and sales. The results would certainly convince them revive the entire store from lighting perspective.

You walk into your home and see the same things every day. You may see some dirty dishes in the sink or maybe notice you could use a little dusting in the living room. You look at the things that are right in front of you. You probably don’t actively look for things in the home that are hidden, but dangerous. It is important you spend a few minutes looking for and identifying any potential fire hazards in your home that may have gone unnoticed in the past. Having the help of an experienced electrician in Beverly Hills is a good idea. You can rely on the team at The Electric Connection to help you identify and repair any potential danger.

This is a list of 3 of the most common hazards that are lurking in your home.

1-Asbestos use was popular in home construction up until the mid 1970s. There are homes that still have this dangerous substance working in the insulation of attics, basements and in the walls. If you don’t know what asbestos looks like, it is always best to hire a professional to complete an inspection.

2-Faulty smoke detectors are another common issue. Many people adopt an out of sight, out of mind habit and forget the smoke detectors are even there. A Beverly Hills electrician can help eliminate that issue by installing hard-wired smoke detectors that rely on your home’s main electric panel.

3-Electric panels are another area of concern that should be inspected by an electrician. Beverly Hills homeowners may not even be aware their existing electric panel is on a list of recalls. There were numerous panels produced and installed throughout the 1980s and 1990s that have been proven to be dangerous and should be replaced.

If you suspect your home may have one of these hazards, it is a good idea to have an inspection completed by an electrician or an asbestos abatement company. Give The Electric Connection a call today and make sure your home isn’t hiding an electrical hazard.