Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

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To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.

With summer weather driving you indoors where it is much cooler, you may be looking around the house and thinking you could change this or that to make it all a little better. Home remodels range from very minimal renovations to big changes that may include adding a room or completely removing walls. All of this will make your home a little more perfect for you and your family, but home remodels can be a lot of work. While small renovations are typically something the average homeowner will attempt to do on their own, an electrician in Santa Monica points out that even the smallest changes should be evaluated by an electrician. You can count on the team at The Electric Connection to send out an experienced electrician to handle the inspection for you.

When you hire a Santa Monica electrician to inspect the area you plan to remodel, you will get a good idea of the electrical work that is involved in the remodel. Often times, homeowners forget all about the electrical wiring that is needed with any renovation. During the inspection, you will be told what all is hiding behind the walls and what would need to happen to move the wiring. Things to consider are light fixtures, outlets and data lines. If you are planning on adding more outlets, your electrician will need to evaluate whether or not you have enough room in the breaker panel to do so.

Another important part of the inspection will be to determine the condition and age of your existing wiring. This is always a job for an electrician. Santa Monica homeowners who live in homes that are more than 30 years old will appreciate the information. Outdated wiring could be a fire hazard. Upgrading the wiring will make your home safer while potentially saving you money on your homeowner’s insurance. Give The Electric Connection a call today and schedule your home inspection before you move forward with any remodeling plans.

The need for upgrading electrical wiring in homes is becoming more prevalent these days as homeowners use more and more devices and appliances that require additional electricity. Long gone are the days when kitchen appliances, one television set, and a few lamps were the primary electrical draws. Now, there are multiple device chargers, multiple televisions, computers, video game consoles, and more to plug into outlets throughout the home. Upgrading electrical wiring will ensure you can continue accessing the electricity you need safely and efficiently.

If you live in an older home, the need for new electrical wiring may be even more urgent, because wiring from 30 years ago can typically not support modern day electrical needs. Faulty or problematic wiring is a leading cause of residential fires, so this is definitely not something to put off if you think there may be an issue.

Signs that you need professional assistance for upgrading electrical wiring and even emergency electrical help include:

Whether you are dealing with an emergency situation or just think it’s time to upgrade the electrical wiring in your home, you may be wondering what you can expect when you schedule an appointment. First, an expert electrician will come to your home to ensure your wiring system is capable of handling all of your current electrical needs. If he discovers it is not, he will notify you of your need for an upgrade in the electrical panel and/or wiring. You may also need to upgrade electrical receptacles and fixtures.

From there, you can expect the following:

If you want to learn more about upgrading electrical wiring in your home or are ready to schedule an appointment for our professional electrical services, contact us today.

If you are tired of replacing the batteries in your smoke detector every few months, you need to learn more about hard-wired smoke detectors installed by an electrician in Santa Monica. Although we are often reminded to change those batteries every six months, things happen, life gets busy, and we forget. We forget until about 2 in the morning when the device chirps to let you know it needs a new battery. Wouldn’t it be nice to avoid all of that and still keep your home and family protected? The Electric Connection can help you add a layer of safety to your home by installing new hard-wired smoke detectors.

Hard-wired smoke detectors are not just more convenient. They are actually a little more reliable than the kinds that are solely battery powered. It isn’t often you lose power, which means your smoke detectors will always be functioning. If you do lose power, the battery back up in each detector will keep your home protected. Another benefit to this particular kind of smoke detector is the fact all the detectors in the home are interconnected. When the first sign of smoke sets off an alarm anywhere in the house, all of the detectors will start beeping.

This is extremely beneficial to the residents in the home. It adds several, precious seconds to call the fire department or escape the house. Because the detectors are wired directly into a home’s Santa Monica electrical system, you will need a licensed electrician to complete the job. This ensures your smoke detectors are being installed correctly and are not creating a hazard caused by faulty wiring. Your homeowner’s insurance may offer a discount for homes, especially two-story homes that have hard-wired smoke detectors installed. Give The Electric Connection a call today and schedule your installation.