Proper lighting and positioning is a major factor in enhancing your brand image, building a customer base and increasing the sales of your retail store. A well-designed store is bound to generate higher sales than the one with an ordinary interior.

Shoppers these days are more knowledgeable and opinionated than ever before. There is a need for retailers to equip themselves with the right skills and tools to attract their attention and make shopping a memorable experience for them.

Upgrading the lights and positioning is one of the easiest ways to restore and enhance your store’s appeal, thereby making an impact on the sales.

The Retail Welcome

Your store’s exteriors and lighting systems are vital. This is the place making way to the store entrance. If your store is inside a shopping mall, then you might spend more on ads, signage and billboards, or else lighting should be the focus.

The proper outdoor lighting. Mostly, we tend to focus on name boards which are aesthetically designed with spotlights. But outside area should never be ignored.

The entrance of the store makes an emotional connection with a shopper. That’s where you showcase your products. Proper lighting and correct positioning can make all the difference here. Even an ordinary product can be made to look good when the lighting is spot on. This persuades the people who don’t intend to shop in the first place, enter your store.

Good lighting designers would strongly suggest using a variety of lighting intensities, colors, fixtures and placements to craft an impressive entrance.

Product Lighting

Right lighting at various areas within a retail store increases shoppers’ engagement with the products. Different lighting caters to different products which could be dissimilar in shape, size, texture, pattern and color.

The lighting needs to be in tune with the products that your brand sells, so at the time of testing, customers can closely experience the appearance and usefulness of the products they want to purchase. For example in a clothing store, the color of lighting often makes a garment look different in terms of shade and tone.

Lighting for walls and decorative stuff in your store should never take precedence over product lighting. You are there to sell your products and not murals or ceilings. A retail store for interior items is an exception.

Light boxes can enhance the appearance of your top products and special items. Since shoppers are naturally drawn to striking and unique displays, these items gain instant visibility. This makes it a great opportunity to showcase the best sellers, higher margin items, or even items you simply wish to sell faster.

Lighting the Fitting Rooms

Proper illumination within the fitting or trial rooms ensures an easy selection and product check for shoppers.

Make sure that the colors, quality, and fit are clearly visible. Smart lighting with careful use of mirrors and cabinets makes a product look better when tried on.

Customer Experience is Paramount – Some Tips

Right lighting and positioning is only one of the parameters among others that define sales strategies but mostly, it is overlooked by retailers.

Store owners and retailers must find out a way to measure if the store lighting is making an impact to their footfalls and sales. The results would certainly convince them revive the entire store from lighting perspective.

We’re already nearing the end of May. It’s hard to believe, I know. It can be a little uncomfortable to think about how quickly time passes. I’m here to help with a reminder that time’s rapid passing only means all the cool things about each season will reach your senses sooner.

This is an especially exciting time of year, at least for me. By this time, I have been spending a lot more time outdoors. Finally, the pallid, morose visage of a long winter has been touched by a little sun. Exercise has my energy levels up, and it seems like every evening, I’m exclaiming as if for the first time, “Man, it’s NICE outside.”

You’re like, “Where is this going?”

I want to show you some pictures of bugs! Fireflies, in particular. Even more specifically, I want to show you some long exposure digital photography of fireflies. Why? Because it’s really cool. Who doesn’t like chasing fireflies with a camera?

If you are one of our beloved regular readers, you might remember my posts about via audobonmagazine.org

Pretty cool, huh?

Every year, we see dozens of do-it-yourself jobs go horribly wrong. While our trained and certified electricians can fix the issue, the property owner who tried (and failed) to do the job in the first place probably made it worse. Even if that supposedly simple job sounds easy and you find yourself reasonably handy, you should never attempt to do it yourself. Here are three reasons why you should always hire a professional.

The first and perhaps most serious risk associated with DIY work is injury. Electricity is no joking matter—it’s a powerful force with the ability to change your life in a sheer instant. The current that’s flowing through your walls has the ability to seriously injure you in a split second, and could even kill you in serious situations. You should never take working with electricity lightly, and you shouldn’t even attempt to work with it unless you’ve had extensive training and know how to do so properly.

We hear of too many people who are injured while trying to work with electricity and they fail to notice a hazard or are unaware of a potential problem. Our technicians have all been trained through years of education, practical application, and apprenticeship in order to become a certified electrician. We know how to properly handle electricity and can do so with minimal injury risk.

Are you trying to install a new appliance you just purchased? What about something larger, such as installing a ceiling fan or changing over to recessed lighting? These are all things you should trust to a professional. Not only can a professional do so quickly and cleanly to avoid the mess often caused by a lack of experience, but you can avoid potentially damaging your new purchase as well.

Lack of experience frequently can melt the wires or overload circuits through improper installation, which can ruin your brand new device, and may even void the warranty on it in some situations. If you want your new home appliance installed correctly, trust a professional to do it right the first time.

Hundreds of fires are started by faults in electrical systems every year, such as shoddy connections, low-gauge wire choice, or even loose wires left dangling. These are not only against code, but extremely dangerous and could spark at any moment. Sparks cause fire, which will damage your home considerably. A professional Marietta electrician is well-versed in the ever-changing electrical code rulebook and can do the job you need while adhering to these rules and minimizing your fire risk.